Are you organising an business event? Whether it is a public meeting, or for members of a business organisation, how can you make the most of social media to promote your events?

1. Make it easy to sign-up

You can set-up a simple online form (e.g. Google Forms) which acts as an invitation and will collect responses in a spreadsheet for easy reference. The link to this form can be shared online and in social media to reach as many people as possible.

2. Ensure the location is included

Make it easy for your attendees to find you, you could even include an online map link

3. Post about your event on Social media

Nowadays, people are used to business and personal mixing on social networks, it may even be the first place they learn about your event. It also gives them the opportunity to ‘share’ and spread the word about your event – they’re advertising it for you. I once posted about attending a meeting which encouraged a business contact to join the organisation and join us at the meeting.

4. Include an image on your webpage

This is important when you post online, and especially try to add a different image for each event. It will prevent your posts from all looking the same, and if it is posted by a 3rd party, you still have some control over how your event looks online.

5. Include a #hashtag

Many people like to tweet when they attend an event. Why not create a hashtag that your attendees can use, which can be searched on Facebook, Twitter and Google+? That way so all posts about your event can be viewed in a single stream, and attendees won’t dilute this by creating conflicting #’s.

A recent tweet of mine included the hashtag #tangomarkkinat which was shared by YLE Musikki, pushing my tweet out to an additional 1 300 people.

#tangomarkkinat tweet

6. Monitor online activity

If others share your news, repay the favour with a share or retweet. You will be helping to raise the profile of your event and your members to the rest of your members. It’s a win-win situation.

1.8.2014 Mark Wiltshear, Co-founder, Xport

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