Martin Williams has been working with foreign companies in the UK for over 30 years. His company European Business Solutions (EBS), which provides administrative and operational support to businesses setting up in the UK, has helped over 600 businesses to successfully grow in the British market. EBS is also a founding partner of UK Market Access Program, working in cooperation with University of Warwick Science Park and UK Trade and Investment.
Many Nordic people visiting the UK for business underestimate some of the small differences between the commercial cultures. I have been working exclusively with foreign-owned companies setting up in and trading with the UK for over 20 years, and have considerable experience with all the Nordic and Baltic countries. Whilst any differences may appear small at first, an understanding of these things can make all the difference between a profitable outcome, and a poor one.