After finishing the Kasvua viennistä – hanke, KO-HO soon travelled to London to put into practice what had been learned at the 2016 London Design Fair. Matti from KO-HO explains the work Xport did for their participation in the fair.
Xport’s Work Before the Trade Fair
KO-HO is a small start-up, and we did not have the resources to do the pre-show work. So we asked Xport to do some preparation work for the fair. From the Kasvua viennistä market research, Xport created and ran an e-mail campaign to invite target customers to meet us in London. Read more
KO-HO Industrial Design decided to take part in the Kasvua viennistä -hanke because we wanted to improve our overseas network. We are a small start-up company, and realised that we didn’t have the sales and marketing experience skills to find potential customers or develop an international network.
We have previously attended an overseas trade fair, but we didn’t do any preparation before. Our products generated interest, but the product was not ready and we did not have a clear understanding of our pricing.