Are There Really NO TOURISTS In Etelä-Pohjanmaa?

[2 minute read]

Mark Wiltshear from Xport shares a recent e-mail exchange, and suggests ways to make your services attractive to tourists from overseas (and closer to home.)

As well as my work at Xport, I also record the Explore Finland Radio Show podcast & blog and I write a regular blog for Visit Seinäjoki. In both cases, I often contact ask people for an interview or information.

For my latest Visit Seinäjoki post Mark’s Winter Tips, I wanted to write about snow shoe walking. A contact at Etelä-Pohjanmaan Matkailu suggested a Seinäjoki company, that might be able to help. When I wrote to ask if they offer this activity, this was the reply:

“…My customers are Finnish companies and Finnish people and they sometimes bring foreign customers or friends.
I have had 
my company now 8 years and I haven’t had even one individual foreign customer in that time.
Unfortunately in this area of Finland we don`t have tourists at all.”

Really? No tourists in the Etelä-Pohjanmaa region? This stopped me in my tracks and made me think…

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