[2 minute read]
Mark Wiltshear from Xport shares a recent e-mail exchange, and suggests ways to make your services attractive to tourists from overseas (and closer to home.)
As well as my work at Xport, I also record the Explore Finland Radio Show podcast & blog and I write a regular blog for Visit Seinäjoki. In both cases, I often contact ask people for an interview or information.
For my latest Visit Seinäjoki post Mark’s Winter Tips, I wanted to write about snow shoe walking. A contact at Etelä-Pohjanmaan Matkailu suggested a Seinäjoki company, that might be able to help. When I wrote to ask if they offer this activity, this was the reply:
“…My customers are Finnish companies and Finnish people and they sometimes bring foreign customers or friends.
I have had my company now 8 years and I haven’t had even one individual foreign customer in that time.
Unfortunately in this area of Finland we don`t have tourists at all.”
Really? No tourists in the Etelä-Pohjanmaa region? This stopped me in my tracks and made me think…