After finishing the Kasvua viennistä – hanke, KO-HO soon travelled to London to put into practice what had been learned at the 2016 London Design Fair. Matti from KO-HO explains the work Xport did for their participation in the fair.
Xport’s Work Before the Trade Fair
KO-HO is a small start-up, and we did not have the resources to do the pre-show work. So we asked Xport to do some preparation work for the fair. From the Kasvua viennistä market research, Xport created and ran an e-mail campaign to invite target customers to meet us in London. Read more
KO-HO Industrial Design decided to take part in the Kasvua viennistä -hanke because we wanted to improve our overseas network. We are a small start-up company, and realised that we didn’t have the sales and marketing experience skills to find potential customers or develop an international network.
We have previously attended an overseas trade fair, but we didn’t do any preparation before. Our products generated interest, but the product was not ready and we did not have a clear understanding of our pricing.
Building a brand in a new territory takes more than just finding a distribution partner, sending a price list and waiting for the orders to roll in. You need to do some work to create demand, both with the end-user of the product (consumers) and with those that will help you get your products or services to market (distributors/retailers). I see this as the work of the Sales Manager, rather than relying on distribution partners. Read more…