[5 minute read]
Around 10 years ago, I started managing sales to Amazon for my previous company, growing sales from a few hundred thousand pounds in my first year, to several million pounds in the fourth year. At Xport, we now help Finnish companies to get their products set-up on Amazon’s Marketplaces across Europe, see the Amazon page on xport.fi.
After writing my previous blog post Experiences Booking a Holiday Online (And How Finland Can Do It Better!), I started looking at holiday destinations in Europe, and realised that the principles that apply to setting-up products on Amazon, also apply to listing products on travel fare aggregators, such as Booking.com or Trip Advisor. Below, are the key elements of both an Amazon page AND a holiday accommodation listing.
“I would find myself thinking ‘I don’t know enough about this to make a decision‘ or… ‘They haven’t made much effort to sell this place… If they don’t care enough, why should I?‘”
Minja Kivinen, MD, Junet
Guest blogger: Minja Kivinen, Managing Director, Oy Jurva Network Ltd
Junet, also known as Jurva Network Ltd, was founded in 1993 by five furniture factories 22 years ago. Junet is a joint venture combining the best competences of each owner company. Through this network based cooperation Junet created a leading Finnish furniture brand.
Junet’s core value is practical wooden furniture, with designs that are pleasing to the eye, based on Finnish design and quality craftmanship. Junet furniture production is responsible and transparent. The products are manufactured in Jurva, Western Finland, using local materials and the long tradition of wood craftsmanship in the local area.
Image courtesy of smarnad / FreeDigitalPhotos.net
Quite often the Finnish small and medium sized companies hesitate starting their export sales. They often think export as overwhelming and expensive to start and the management don’t have enough time to dedicate to export operations. Below I’ve summarized two new theories that might make exporting seem less intimidating.