Uusille markkinoille

Why Overseas Partner Searches Are More Involved Than You Think

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During the past two years, Xport has carried out several Partner Searches for Finnish companies who want to grow their overseas business. This has been done for several different industries going to different countries. We have done this to invite people to meet at a trade show booth, arrange face-to-face meetings or find distribution partners.

Naturally, we don’t have direct contact to all the potential purchasers in every sector in every country, so this is how we go about the task: More than just cold calling, it is not a quick process. It often involves several calls & e-mails over a period of weeks.
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Market Research: Learn more about your target markets

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Miten hankkia tietoa potentiaalisista kohdemarkkinoista? Onko kannattavaa tehdä markkinaselvitys kun yritykseni tähtää uusille markkinoille? 

 

Knowing your potential market can provide you with a stronger foundation, built from the most basic information: ease of market entry, price placement, cross-cultural differences. The most relevant information is deeper than any of those.

Research doesn’t need to be a long, drawn-out project. At Xport, we don’t waste time looking for things you already know or information that isn’t relevant, only the information that you need. We ask you, “What do you need to find out?” It can be a list of potential contacts, information about competitors and their pricing or even the number of current/potential distributors for your product.
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